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Disney Parks and Cruises Saw Their Best Growth in Two Years. Here's How They Did It
Disney said targeted discounts, expanded kids programming and hotel deals helped lift global attendance 4% and domestic resort occupancy to 91%.
- Disney Parks and Cruises reported a 10% revenue jump in the most recent quarter, with global attendance rising 4% from last year and domestic resort occupancy hitting 91%.
- Strategic operational shifts fueled this growth as Disney prioritized skip-the-line service efficiency and proactive ride maintenance while reworking underutilized space to manage higher crowds without increasing wait times.
- Disneyland Resort in California offered $50 single-day park hopper tickets for kids ages 3-9, a reduction from typical $168 to $279 pricing, while Florida resorts offered free dining plans with adult purchases.
- While Disney thrived, industry competitors faced headwinds, with Universal reporting softening attendance at its older Orlando theme parks and United Parks and Resorts attendance declining 2.9%.
- Beci Mahnken, CEO of MEI-Travel, noted that Disney holds a distinct advantage through generational loyalty, as families want to share park experiences with their children and grandkids.
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Disney cruises, parks see best growth in 2 years
(CNN)– Belt-tightening doesn’t appear to be keeping visitors away from the house of mouse. Disney Parks and Cruises saw revenue in its last quarter jump 10% over the year before. That’s Disney’s strongest showing in two years. Analysts say the company used a few targeted strategies to boost park attendance. Those came in the form of discounts aimed at very specific customers like people with children three-to-nine years old. The company also of…
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