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Digital Reputation & Marketing Drive Tokopedia Sales, Study Shows
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Digital Reputation & Marketing Drive Tokopedia Sales, Study Shows
A recent study published in the Indonesian Interdisciplinary Journal of Sharia Economics has shed light on the significant role that company reputation and digital marketing play in influencing purchasing decisions on Tokopedia, Indonesia’s leading online marketplace. The research, conducted by Hammam Fadillah Azka from Universitas Swadaya Gunung Jati in Cirebon, focused on understanding consumer… Source
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