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Digital marketing worked. Now pharma must reorganise around it

Summary by Pharmaphorum
Tom Barry's new column addresses digital marketing's success and companies' need to reorganise to suit this operational model.

2 Articles

PharmaphorumPharmaphorum
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Digital marketing worked. Now pharma must reorganise around it

Tom Barry's new column addresses digital marketing's success and companies' need to reorganise to suit this operational model.

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Pharmaceutical CommercePharmaceutical Commerce

Omnichannel, Evolved: Redefining the Model for Modern Pharma Marketing

Pharma must align data, personalization, and cross-functional orchestration to deliver human-centered experiences that connect with patients, HCPs, and caregivers alike.

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Pharmaceutical Commerce broke the news in on Wednesday, August 13, 2025.
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