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Digital Coverage Expands the Reach of the São João Festival in Sergipe.

Summary by Globo
Live coverage of events held in the state capital and the interior has brought the June festivals to new audiences through digital platforms. The initiative, promoted by the digital entertainment platform AjuFest, allows people to follow shows, cultural presentations, and typical attractions even from a distance, for those who cannot participate in the events in person. Among the celebrations covered by the platform are the Arraiá do Povo, held …

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Live coverage of events held in the state capital and the interior has brought the June festivals to new audiences through digital platforms. The initiative, promoted by the digital entertainment platform AjuFest, allows people to follow shows, cultural presentations, and typical attractions even from a distance, for those who cannot participate in the events in person. Among the celebrations covered by the platform are the Arraiá do Povo, held …

·Brazil
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Globo broke the news in Brazil on Saturday, June 20, 2026.
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