Diageo sells East African Breweries stake to Asahi for $2.3 billion
- On Dec 17, Diageo agreed to sell its 65% holding in East African Breweries to Japan's Asahi Group Holdings, Ltd for $2.3 billion, implying a $4.8 billion enterprise value for EABL.
- Facing tariff hikes and heavy leverage, Diageo is pursuing disposals of non-core assets to reduce debts and cut costs, citing shifting younger-consumer habits and high debt as pressures.
- Trading showed immediate movement when Diageo shares rose 1.9% and EABL increased nearly 4% after the deal announcement, with Diageo committed to long-term licensing agreements.
- The deal is set to complete in the second half of 2026, and Asahi Group Holdings called it the largest investment in an African alcohol business by a Japanese brewer, while Diageo divests its last direct African beer holding.
- Under the agreement, EABL will retain local brands such as Tusker beer and sign refreshed deals to produce Guinness and import Diageo's premium products in Kenya, Tanzania and Uganda.
33 Articles
33 Articles
British drinks maker Diageo to sell stake in East African Breweries
British drinks maker Diageo will sell its entire stake in Nairobi-based East African Breweries (EABL) for $2.3 billion, the company’s second major divestment from the continent in as many years.EABL’s board received notification of Diageo’s intention to sell on Tuesday, a move that will see the UK giant sell its 65% stake to Japanese beverage group Asahi. It ends Diageo’s review of its East African business that began earlier this year, with top…
Diageo to sell majority stake in East African beer business for £1.7bn
The Guinness owner is seeking to sell off ‘non-core’ parts of the business in order to boost its finances.
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