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DFSK Officially Enters the Egyptian Market with Strategic Vehicle Lineup

On Dec. 21, 2025, DFSK held a launch in Cairo unveiling the E5 PLUS and two additional new models as its first official entry into the Egyptian market, highlighting 20 years of global development.
Guided by Egypt's Vision 2030, the market is rapidly growing due to incentives including zero tariff policies, and DFSK said this evolving landscape offers a prime opportunity for its new energy strategy.
With smart voice interaction and efficient battery systems, DFSK integrates smart voice interaction and high-efficiency battery management, supporting 550,000 users and over 1,000 sales and service outlets worldwide.
Mohamed Tarek Ismail, Vice President of El Tarek Automotive Group, said `Our goal is not rapid expansion, but rather sound and sustainable growth.` DFSK framed the launch as part of a long-term push to build a user-centric, partner-centric ecosystem with local users and partners.
DFSK plans to boost investment in training, digital tools, and regional marketing support to strengthen local partners and after-sales service training programs, using lights on the Pyramids to link modern mobility with heritage.

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