Deutschlandcard Is Discontinued – "Not Leading to the Hoped-for Success"
21 Articles
21 Articles
The DeutschlandCard will be discontinued: But what does that mean for you? Do all your points disappear? So you can save them.
At times more than 20 million people have used the alternative to Payback. However, after Edeka's exit, the operator terminates the program. Do customers now have to fear for their points? The most important questions and answers.
With the Deutschland-Card customers collect discounts for years in supermarkets and drugstore chains. But the company writes red figures - exacerbated by Edeka's switch to competitor and market leader Payback. Now the Bertelsmann Group draws consequences.
After almost 20 years, the DeutschlandCard stopped operating at the end of November 2026 – 90 jobs are lost, millions of users are affected.
The bonus program Deutschland-Card will be discontinued this year. After the loss of the most important partner Edeka, the company no longer sees a future for the model.
In the discount programs the Deutschland-Card was a long competitor of the market leader Payback. At the beginning of 2025 Edeka changed to the larger provider. Now the Bertelsmann Group pulls the plug.
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