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Derrick Gee responded to a TikTok challenge. Now he’s building an empire

Gee's viral TikTok led to a YouTube show featuring top artists and sold-out live events, attracting over 1.2 million followers and a creator residency in Hamburg.

With a decade of experience in fashion, creative direction, TV production, artist management and as a radio DJ already under his belt, Derrick Gee was enjoying a solid career out of the limelight. Then, in early 2022, a TikTok trend changed everything.

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Sydney Morning Herald broke the news in Sydney, Australia on Sunday, November 16, 2025.
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