US EditionDelta is returning to the gate to tweak unpopular changes in its frequent-flyer program
- Delta CEO Ed Bastian acknowledges that the company made controversial changes to its loyalty program, suggesting that they may have gone too far and that modifications are planned in response.
- Delta has implemented changes to restrict access and elite status for American Express cardholders, which will take effect in 2025. They will also change how they award Medallion elite status for frequent fliers, starting in 2024. Additionally, Delta is getting rid of the MQD waiver offered by popular Delta credit cards.
- The changes to Delta's loyalty program have generated backlash from customers, leading CEO Ed Bastian to announce upcoming modifications. In response to the controversy, JetBlue Airways is offering frequent-flyer status matching to attract disgruntled customers.
23 Articles
23 Articles
Delta is returning to the gate to tweak unpopular changes in its frequent-flyer program
Delta Air Lines is rethinking changes it already announced to its loyalty program, with the airline’s CEO saying it went too far trying to address a surge in the ranks of elite frequent flyers. Delta said two weeks ago that starting in early 2025 it would base elite status purely on spending, instead of also counting flights, and limit airport club access for holders of Delta credit cards. “No question we probably went too far in doing that,” CE…
Delta Air Lines CEO says SkyMiles changes ‘probably went too far,' promises changes
Two weeks after Delta Air Lines Inc. made changes to its SkyMiles program and said it would limit access to its SkyClub lounges — both of which drew fierce criticism from customers — the airline's CEO said the moves may have been too drastic.
Delta is returning to the gate to tweak unpopular changes in its frequent-flyer program
Delta Air Lines is rethinking changes it already announced to its loyalty program, with the airline's CEO saying it went too far trying to address a surge in the ranks of elite frequent flyers. Delta said two weeks ago that starting in early 2025 it would base elite status purely on spending, instead of also counting flights, and limit airport club access for holders of Delta credit cards. “No question we probably went too far in doing that,” CE…
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