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How Delta’s AI Airfare Tool Could Impact What You Pay - The Points Guy

UNITED STATES, AUG 7 – Delta plans to use AI to set fares for 20% of domestic flights by year-end, relying on aggregated data while denying use of personal data amid regulatory scrutiny.

Summary by The Points Guy
Is artificial intelligence really behind the price you pay for a flight? Delta Air Lines ignited a firestorm of controversy last month when it revealed it was using AI to help price some of its flights.The fallout included a stern letter from Congress (which Delta said contained "misinformation") ... not to mention, a public rebuke from the CEO of American Airlines.Meanwhile, those of us who regularly fly were left wondering what airfare priced …

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The Lever broke the news in on Thursday, August 7, 2025.
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