Delhi HC Dismisses Vimal Elaichi Maker’s Plea Against FDA Notices to Shah Rukh Khan, Ajay Devgn, Tiger Shroff
The court said Maharashtra courts were the proper forum after the regulator alleged the ads were surrogate promotion of a banned pan masala product.
- On Monday, the Delhi High Court dismissed a petition from PB Agro, manufacturer of Vimal Elaichi, seeking to quash Maharashtra FDA show-cause notices issued to brand ambassadors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff.
- The Maharashtra FDA issued notices on August 11 alleging Vimal Elaichi advertisements amount to surrogate promotion of Vimal Pan Masala, a chewable tobacco product banned in Maharashtra since 2012.
- Claiming the notices cause "irreparable harm," PB Agro argued the regulatory action targeted only the actors and not the company, though operations and payments occur in Delhi.
- Justice Swarana Kanta Sharma rejected the plea, ruling the Delhi High Court lacked territorial jurisdiction since the regulatory notices originated in Maharashtra.
- The regulator directed the actors to remove promotional content from digital platforms and provide documentation proving Vimal Elaichi is a separate product from the banned pan masala.
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Bollywood Hungama
PressNewsAgencyDelhi HC dismisses Vimal Elaichi maker’s plea against FDA notices to Shah Rukh Khan, Ajay Devgn, Tiger Shroff
The Delhi High Court has dismissed a plea filed by PB Agro LLP, the maker of Vimal Elaichi, challenging show-cause notices issued by the Maharashtra Food and Drug Administration (FDA) to the brand’s ambassadors Shah Rukh Khan, Ajay Devgn and Tiger Shroff over alleged misrepresentation in advertisements.Justice Swarana Kanta Sharma held that the petition was not maintainable before the Delhi High Court due to lack of territorial jurisdiction. The…
Delhi HC dismisses plea against Maharashtra FDA notices to Shah Rukh Khan, Ajay Devgn and Tiger Shroff over pan masala promotion
The Delhi High Court dismissed a plea by PB Agro challenging Maharashtra FDA notices. These notices were issued to actors regarding alleged surrogate promotion of a pan masala brand. The court stated the matter did not fall within Delhi's territorial jurisdiction. Maharashtra was deemed the appropriate forum for raising objections and grievances. The petitioner failed to establish cause of action arising in Delhi.
Delhi HC rejects Vimal Elaichi makers plea against FDA notices to B’wood stars - The Tribune
A petition filed by the manufacturers of Vimal Elaichi seeking to quash a show-cause notice issued to its brand ambassadors Shah Rukh Khan, Ajay Devgn and Tiger Shroff by the Maharashtra Food and Drugs Administration (FDA), was rejected by the Delhi High Court on Monday.
Court rejects Vimal Elaichi plea over FDA notices to Shah Rukh, Ajay Devgn, Tiger
The Delhi High Court dismissed PB Agro LLP's plea against Maharashtra FDA notices to Vimal Elaichi brand ambassadors. The order pushes the company to Maharashtra courts without ruling on the surrogate advertising allegations.
Delhi HC rejects Vimal Elaichi's plea against notice to actors
New Delhi: The Delhi High Court on Monday, September 14, dismissed a plea filed by the makers of Vimal Elaichi seeking to quash show-cause notices issued to its brand ambassadors – Shah Rukh Khan, Ajay Devgn and Tiger Shroff – by the Maharashtra FDA for alleged misrepresentation of the product in advertisements. Justice Swarana Kanta Sharma held the petition to be non-maintainable for want of territorial jurisdiction and said that courts in Maha…
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