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DEI isn’t dead: See the companies standing behind inclusion

VIRGINIA, UNITED STATES, JUN 24 – Despite political backlash, many major companies report higher financial returns when maintaining diversity, equity, inclusion, and belonging initiatives, according to McKinsey and Company.

  • At Cannes Lions, Costco and Apple reaffirmed their commitment to DEI, with numerous companies sustaining inclusive initiatives despite social and political pressures.
  • McKinsey's 2023 study shows companies with diverse leadership outperform by 39%, highlighting the business case for sustaining DEI efforts amid social pressures.
  • Robby Starbuck’s video called DEI efforts ‘lies’ and urged a boycott, prompting Tractor Supply to withdraw its initiatives shortly after.
  • Following DEI rollbacks, Target experienced a foot traffic decline, which CEO Brian Cornell attributed to fears of tariffs and boycotts linked to the company's DEI abandonment.
  • More broadly, nine Black CEOs now lead 1.8% of companies, a record high, but experts warn progress remains fragile amid rollback threats.
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Kansas City StarKansas City Star
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DEI isn't dead: See the companies standing behind inclusion

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InsideNoVA.comInsideNoVA.com
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DEI isn’t dead: See the companies standing behind inclusion

News Is Out reports that despite some companies retracting DEI initiatives due to political pressure, many still support inclusion, seeing it as beneficial for business.

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peoplematters.in broke the news in on Tuesday, June 24, 2025.
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