Muhammad Umar Waqqas KARACHI: Pakistan’s much-discussed IT boom is often framed as an inevitable success story, powered by a young population and growing digital adoption. But according to Majid Shah Bukhari, the reality is far more complex and far more urgent. Majid Shah Bukhari, the CEO of The Deft Crew, has spent over a decade in the marketing and digital ecosystem, building a full-service agency that now engages more than a million Gen-Z use…
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