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Decentralized social media platforms unlock authentic consumer feedback

Washington State University research shows decentralized platforms increase emotional expression and reduce self-censorship, with analysis of over 26,000 comments confirming stronger consumer feedback.

Summary by TechXplore
Businesses looking for clearer insight into how consumers truly feel about their products, campaigns or brand decisions may find more authentic reactions on decentralized social media platforms, according to new research from Washington State University.

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TechXplore broke the news in on Tuesday, January 6, 2026.
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