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Death of the subscription model: how Lynk & Co killed its revolution
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Death of the subscription model: how Lynk & Co killed its revolution
When the Swedish-Chinese brand Lynk & Co was launched in Europe by its Belgian CEO, Alain Visser, it presented itself not simply as a new car brand, but as a corrective to everything outdated in the automotive world. Its message was evangelical: the age of car ownership was over, the future belonged to mobility, and Lynk & Co would deliver it through a simple, flexible monthly subscription. That model will be dead barely three months into 2026, …
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