The Dead Internet Theory Is Becoming Less Theory and More Reality

Dead Internet Theory Is Real. Why Human-Made Websites Win in 2026.

51% of all internet traffic in 2024 was not human. That's not a prediction. That's the number from Thales' 2025 Imperva Bad Bot Report. For the first time in a decade, bots outnumber people online. Not by a small margin. They are the majority. I noticed this before I ever read that report. I was scrolling through Google Maps reviews for a client in Częstochowa and something felt wrong. The language was too smooth. Three different profiles used t…

The Dead Internet Theory Is Becoming Less Theory and More Reality

The internet feels off. Not broken exactly, but hollow — like walking through a shopping mall where half the storefronts are staffed by mannequins. Adrian Krebs, a Swiss software engineer and founder, recently published a detailed examination of what’s been called the Dead Internet Theory, and his argument is uncomfortably persuasive: the web as we knew it is being drowned in AI-generated content, and we’re already past the tipping point. The De…