Daytona 500 and NBA All-Star Game surge in viewers despite competition from Winter Olympics

Daytona 500, NBA All-Star Game surge in viewers despite competition from Winter Olympics

The Daytona 500 and NBA All-Star Game posted audience gains on Sunday despite going up against the Winter Olympics.

Daytona 500 and NBA All-Star Game surge in viewers despite competition from Winter Olympics

The Daytona 500 and the NBA All-Star Game drew bigger TV audiences over last year, even with the Winter Olympics on.

Daytona 500 audience rebounds despite competition

The following article "Daytona 500 audience rebounds despite competition" originally appeared on Sports Media Watch. Though it did not go entirely unscathed from the elements, the Daytona 500 rebounded from the past two rain-soaked years on a crowded sports day. Last Sunday’s Daytona 500 averaged a 3.8 rating and 7.49 million viewers on FOX, marking the highest rated and most-watched edition of the race since 2023. It was the first Daytona 500 s…