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David Teel: No one does early season college football like the ACC
ESPN’s filled Week 1 windows and a 4.36 million-viewer Dublin average helped drive the ACC’s early scheduling push, officials said.
The ACC is aggressively utilizing Week 0 to position marquee matchups before Labor Day, strategically filling television windows with minimal competition to maximize national viewership.
Last year's Week 1 schedule, featuring Georgia Tech-Colorado, Florida State-Alabama, and other powerhouse matchups, produced a 68% bump in ACC football viewership, prompting conference leaders to replicate that success.
High-Profile games include North Carolina versus Texas Christian in Ireland at noon and NC State at Virginia in a 3:30 p.m. ESPN matchup, both offering exclusive television windows.
Schools view Week 0 games as dress rehearsals before Labor Day, a strategy ACC Senior Vice President for Football Michael Strickland said reflects confidence in the conference's institutions and coaching commitment.
Future FBS seasons will start two Thursdays before Labor Day, establishing Week 0 as the permanent scheduling standard; ACC officials believe championship teams should play championship schedules.