A "Multi-Million Dollar CEO" Isn't Going to Solve Gaming's Issues, Says Abylight Marketing Lead
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A "multi-million dollar CEO" isn't going to solve gaming's issues, says Abylight marketing lead
Video games are in a bit of a rough patch right now. Not in terms of releases, mind you, but in terms of the industry being seen as a sustainable, rewarding one to work in. Layoffs and new tech threaten people's livelihoods, and yet when we look for solutions to gaming's problems, we won't find them at the very top of the money pile. At least, that's according to Abylight Studios' marketing lead David Martínez. We spoke with Martínez at Madeira…
Video games are going through a bad run. Not in terms of launches, but in terms of the industry being considered a sustainable and rewarding sector in which to work. Dismissals and new technologies threaten people’s livelihoods and yet, when we look for solutions to the problems of video games, we will not find them at the top of the money. At least, that’s what David Martínez, head of marketing at Abylight Studios and a veteran of the Spanish p…
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