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Danish brewer adds AI 'colleagues' to human team

  • Royal Unibrew in Denmark now employs five AI "colleagues" in its workforce.
  • The company created AI staff to help unleash the full potential of human employees.
  • Manifold AI helped create the AI colleagues, each with names, backstories, and photos.
  • Marketing Director Michala Svane noted putting a picture on the AI agent increased engagement fourfold.
  • The interactions raise questions about AI colleagues, but Jorgensen anticipates further developments.
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Danish brewer adds AI 'colleagues' to human team

They have names, faces, and email addresses, but the five new colleagues at Denmark's Royal Unibrew only exist in the virtual realm, which the brewer hails as a milestone to unleash the full potential of its staff.

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TechXplore broke the news in on Tuesday, April 15, 2025.
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