US EditionLamar Jackson challenges NASCAR legend over the number 8
- Dale Earnhardt Jr. And Lamar Jackson began a trademark dispute over the number 8.
- Earnhardt Jr., a NASCAR legend, and Jackson, a Ravens quarterback, both seek trademark rights for merchandise.
- DEJ Holdings, Earnhardt's company, filed a trademark application in 2024, while Jackson filed for 'Era 8' as early as 2020.
- Jackson stated he believes Earnhardt's trademark will negatively impact his own brand, saying he will be negatively impacted.
- Jackson filed an opposition with the USPTO, fearing customer confusion and infringement on his established rights; similar to his opposition to Aikman.
51 Articles
51 Articles
A Trademark Fight Brews Over the Number 8
Can you trademark a number? Baltimore Ravens quarterback Lamar Jackson is now waging two separate legal battles on that front over the No. 8. Jackson this week filed a legal claim to try to stop NASCAR driver Dale Earnhardt Jr. from trademarking a stylized version of the number, reports the...
Lamar Jackson, Dale Earnhardt, Jr. dispute over number '8' trademark
The battle over who can market the number "8" may be over before it gets started. Baltimore Ravens quarterback Lamar Jackson and NASCAR star Dale Earnhardt, Jr. both have registered trademarks. On Wednesday, April 2, Jackson filed a challenge to another Earnhardt, Jr. trademark application, saying it would harm his brand. Earnhardt, Jr., announced in a post on social media late Friday, April 4, that he would use a different "stylized 8" logo. Fu…
Associated Press News
Dale Earnhardt Jr. shifts gears with his No. 8 logo to avoid potential conflict with Lamar Jackson
NASCAR Hall of Famer Dale Earnhardt Jr. is shifting gears with his No. 8 merchandising. Earnhardt announced on social media that he has secured the right to use a stylized version of No. 8 and will forgo the original No. 8 logo used by his NASCAR team, JR Motorsports.
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