US EditionNetflix Explores Music Shows and Celebrity Interviews in Unscripted TV Push
- Netflix has grown its live event lineup by streaming two NFL games on Christmas Day and broadcasting the high-profile boxing match between Jake Paul and Mike Tyson last autumn.
- This expansion follows Netflix's strategy to diversify content and boost advertising revenue amid competition and cord-cutting trends.
- Netflix plans to debut the music competition show Building the Band next week and is rebooting Star Search with live fan voting.
- Netflix attracted an unprecedented 19 million new subscribers in the fourth quarter, partly fueled by live event programming, and is in discussions with Spotify about collaborating on music awards and live concert projects.
- These moves suggest Netflix aims to blend live and on-demand unscripted content while avoiding full news programming and emphasizing music focus.
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Netflix holds talks with Spotify to expand live TV content, WSJ reports
Netflix has held talks with Spotify to partner on projects such as music award shows or live concert series as part of its live TV push, the Wall Street Journal reported on Wednesday, citing people familiar with the matter.
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R 33%
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