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‘Customers will be obsessed’: Mecca leads way as stores take retail experience to next level

Mecca reinvests 15% of its $1.2 billion annual turnover into staff training and expands weekly beauty services beyond 1,500 through new in-store education and events space.

Melbourne’s bricks-and-mortar retailers are leaning into creativity and customer experience in the fight against online shopping.

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Sydney Morning Herald broke the news in Sydney, Australia on Friday, March 27, 2026.
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