US EditionASOS Threatens to Block Shoppers Who Return Too Much
- ASOS implemented a new returns policy on June 24, 2025, that bans accounts with a 70% average return rate over their last five orders in the UK.
- This policy followed growing concerns about rising costs and environmental impacts caused by customers ordering excessive items and returning many of them.
- ASOS deducts £3.95 per returned parcel for customers exceeding the fair use limits and has deleted accounts without warning for breaching these terms.
- An ASOS spokesperson said they closed accounts of shoppers whose behavior fell outside the Fair Use policy to maintain free returns for most customers.
- This enforcement sparked backlash due to unpredictable sizing and lack of appeal options, highlighting tensions between sustainable returns management and customer rights.
22 Articles
22 Articles
ASOS shoppers say they were banned for making too many returns
Shoppers of the online retailer ASOS are saying they were banned from the site after making too many returns. Some of the shoppers say they received emails from the UK based site regarding their returns and that their accounts would be closed.
Asos shoppers fuming after retailer makes key change to returns
ASOS shoppers have been left fuming after the online retailer has made a huge change to its returns policy. From yesterday, June 24, if your account has an average returns rate of 70 per cent over the past five orders, it will be banned. ReutersAsos has launched an incentive to stop people returning the majority of items they order[/caption] Tiktok/@lowkeypeshIf you have a returns rate of 70 per cent, your account could be blocked – and shoppe…
lancashiretelegraph.co.uk
Customers who return 'too many' items can have their shopping accounts blocked
Popular online retailers have been customers' accounts due to high levels of return activity. This is an update with their ‘Fair Use Policy’.
How Retailers Can Mitigate Return Policy Abuse
It’s no surprise that, due to the recent tumultuous economic backdrop, consumers are shifting their shopping habits to find the best deals, choose brands that have lenient return policies, and make the most of the money they do choose to spend. A recent survey of consumers in the U.S. and U.K. explored the overarching theme […]
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