US EditionAlmost Half of Consumers Stop Doing Business with a Company After One Bad Experience
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Almost half of consumers stop doing business with a company after one bad experience
Five9 has released its 2025 Business Leaders Customer Experience Report offering analysis of CX trends shaping how global business leaders create enduring customer experiences in the era of The New CX. Based on a survey of over 400 senior business decision-makers across the US, UK, and Canada, the report explores how global organizations are rethinking CX to build lasting customer relationships in an increasingly digital world.
A brand can invest millions in its reputation, hire the best creatives, and publish impeccable reports, but if someone on the other end of the phone answers reluctantly, if an email goes unanswered, or if the website is difficult to access, all that communication effort comes to a standstill. Customer experience, often relegated to the margins of the organizational chart, has become the primary reflection of the coherence of any company's corpor…
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