Curiosity drives digital ruble adoption in Russia amid lack of incentives and limited use cases

Curiosity Tops Stated Reasons for Opening Russia’s Digital Ruble Accounts, Poll Finds

VTB surveyed 1,500 Russians in October. Respondents also named cashback, broader merchant acceptance and offline payments as potential reasons to use the currency regularly.

Curiosity drives digital ruble adoption in Russia amid lack of incentives and limited use cases

Mere curiosity is the main driver for opening a digital ruble account in Russia, shows a survey conducted less than a couple of months after the launch of the CBDC. The results also indicate holders would like to see more incentives and opportunities to spend the state-issued coin while Moscow is preparing to restrict its...