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Albo Heralds Iconic Fast Food Chains Aussie Arrival
The rollout will add 35 restaurants, 900 direct jobs and $60 million in investment, Prime Minister Anthony Albanese said.
On Sunday, Prime Minister Anthony Albanese announced that Filipino fast-food chain Jollibee will enter Australia with a $60 million investment creating 900 direct jobs across 35 new restaurants.
The expansion serves as a 'taste of home' for more than 400,000 Filipino-Australians, with Jollibee chief executive Ernesto Tanmantiong citing shared cultural values between the Philippines' 'bayanihan' and Australia's 'mateship.'
Globally, the Jollibee Group operates almost 2,000 locations across 17 countries, with late chef Anthony Bourdain famously describing menu items as 'deranged, yet strangely alluring.'
Entering a crowded market, Jollibee will compete against established players including KFC, McDonald's, and Red Rooster, while Lebanese chicken shops have also expanded rapidly across Melbourne and Canberra.
Jollibee aims to roll out these 35 locations across NSW and Victoria over the next five years, positioning the chain for significant growth in Australia's expanding fast-food market.