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Crunchyroll Ran Embarrassingly Bad ChatGPT Subtitles on Its New Anime Series

  • On July 1, 2025, Crunchyroll began streaming a new anime series centered around cosmic horror, featuring subtitles generated by AI that contained numerous mistakes and explicit mentions of ChatGPT.
  • This occurred after Crunchyroll previously denied plans to use AI in creative processes, though it explored AI for subtitles to speed releases close to Japanese debuts.
  • The German subtitles openly showed AI use, including phrases like 'ChatGPT said:', and fans quickly spotted many typos, inaccuracies, and poor translation quality.
  • Crunchyroll’s president Rahul Purini emphasized not using AI for voice acting to protect authenticity but admitted focusing on AI for subtitling and process optimization.
  • The incident highlights risks in the entertainment industry's rush to adopt AI, causing backlash from fans and raising concerns over localization quality and job security.
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Anime News Network broke the news in on Tuesday, July 1, 2025.
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