US EditionChatGPT Faceplants While Translating Crunchyroll Anime, and some Viewers Are Demanding Human Localization
CRUNCHYROLL STREAMING PLATFORM, JUL 1 – Crunchyroll admitted to using ChatGPT for German subtitles on a new anime, contradicting earlier denials and causing fan backlash over poor translation quality and visible AI usage.
- Crunchyroll released the first episode of a new anime series whose subtitles, generated by AI, contained numerous mistakes and included the phrase "ChatGPT said:".
- This incident followed prior statements by Crunchyroll president Rahul Purini denying AI use in creative roles while acknowledging testing generative AI for subtitle workflows.
- Fans and users criticized the subtitles for numerous mistakes, prompting Crunchyroll to investigate and confirm a third-party vendor violated agreements by using AI-generated text.
- Purini said the company focuses on faster subtitling to release episodes near their Japanese debut and emphasized protecting voice actors from AI impacts.
- The controversy highlights risks in entertainment’s rush to adopt AI, leading to subscriber dissatisfaction and calls for improved human localization quality.
19 Articles
19 Articles
Crunchyroll ran embarrassingly bad ChatGPT subtitles on its new anime series
The subtitles for one of Crunchyroll's newest anime series make it pretty clear that the company is going all in on ChatGPT. This week as viewers logged on to Crunchyroll to check out Studio Gokumi's Necronomico and the Cosmic Horror Show, many were surprised to see that the series' subtitles were filled with typos, grammatical errors, and explicit references to ChatGPT. The subtitles seemed very much like text that had been generated with AI an…
Crunchyroll Accidentally Left AI Slop in Anime Subtitles
Crunchyroll, the massively popular anime streaming service and distributor, just got caught using obvious AI slop in its subtitles. The slipup was made in the premiere episode of a new series called "Necronomico and the Cosmic Horror Show" — and trust us, there's no guesswork involved in sniffing out the AI here. Around the 19:12 mark, the show's German subtitles feature a big fat "ChatGPT said:" jammed into the dialog. A classic, lazy error. (W…
ChatGPT Subtitle Disaster Hits Crunchyroll, AI-Powered Anime Translation Goes Hilariously Wrong
The world of anime translation just got a dose of unexpected comedy, thanks to an AI-powered mishap at Crunchyroll. What happens when cutting-edge language models meet beloved Japanese animation? Apparently, a whole lot of hilarious mistakes. In 2024, Crunchyroll President Rahul Purini informed The Verge that the company was 'very focused on testing' generative AI tools for creating subtitles and captions from speech. This statement followed jus…
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