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Tillamook Faces Boycott Calls Over Halal Labelling as Critics Brand Its Products 'Al Qaeda Cheese'
Critics accused the Oregon dairy cooperative of changing its recipe, but Tillamook says the halal certification reflects a 2016 rennet change.
Tillamook, one of America's best-known cheese brands, faces boycott calls after social media users noticed 'Certified Halal' labels on its packaging this week.
Tillamook clarified that the halal certification reflects a 2016 change to fermentation-produced rennet, noting the logo appearance does not indicate any recipe changes or new ingredients added.
In one viral tirade reported by Jazeera, critics accused the company of making 'Al Qaeda cheese,' while posts attributed to ACT claimed corporations were 'groveling to Islam' by adopting the certification.
Similar anti-halal boycott campaigns have occurred elsewhere, including in Australia, where South Australian producer Fleurieu Milk and Yoghurt dropped halal certification in 2014 before later reinstating it and regaining an Emirates supply deal.
Tillamook previously faced an organized boycott in 2019 from the Center for Food Safety regarding milk sourcing from Threemile Canyon Farms, though the brand has not issued a public response to the current campaign.