Crisis communication: it's not at the heart of the storm that we learn to swim

Too many companies discover crisis communication at the worst moment: when the crisis has already erupted. Yet a crisis is not being managed, it is piloting itself. And this piloting starts well upstream... By Alexis Noal, Senior Brand Strategist at Oxygen The crises do not strike only the big companies Most of the SMEs [...] Cet article Communication de crise : c'est pas au coeur de la tempeste qu'on éducer à nager est apparu en premier sur Com…