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Criminals Plot to Sack Super Bowl Fans for a Loss. Beware These Scams Targeting the Big Game.

Federal and local authorities have seized $33 million in counterfeit Super Bowl merchandise ahead of the game as 1.3 million visitors are expected in the host region.

  • DHS and the NFL warned fans to watch for counterfeit Super Bowl merchandise as 1.3 MILLION visitors are expected in the Bay Area.
  • Scammers are targeting fans with counterfeit jerseys and hats on fake websites offering discounts; Yoav Keren, CEO of Brandshield, said, 'In many of these in these counterfeit websites, you'll see a nice discount. A 10, 20%, 15% discount'.
  • U.S. Customs and Border Protection's Eric Batt said, 'These fake products, from jerseys to hats, rings and other fan gear, are not only illegal, but they undermine legitimate businesses and put consumers at risk.' DHS and officials report nearly $40 MILLION seized last year and $33 MILLION so far.
  • Officials advise consumers to buy only from authorized retailers like NFL shop or Fanatics, check for a Super Bowl logo and NFL hologram, and avoid risks to personal information and money.
  • Cyber experts warn that scammers are using AI-enabled tactics to create highly realistic fake content, while Jeff Branigan and Cathy Lanier emphasize no credible threats exist to the Super Bowl.
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Bias Distribution

  • 72% of the sources are Center
72% Center

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Telemundo Area de la Bahía 48 broke the news in on Wednesday, February 4, 2026.
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