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Crete: Tourism Withstands International Challenges

Summary by Business Daily
Cretan tourism showed resilience in 2023, with international arrivals of 5.3 million and an increase of 6.2%, but hotels did not see corresponding profits due to high costs and discounts on reservations, according to G. Sfakianakis.
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The resilience of Cretan tourism in a difficult international environment is highlighted by this year's season, with international air arrivals reaching 5.3 million in the first nine months, up 6.2%. However, the increase in traffic does not automatically translate into a corresponding improvement in hotel profitability, as high operating costs and discounts that...

The resilience of Cretan tourism in a difficult international environment is highlighted by this year's season, with international air arrivals reaching 5.3 million in the first nine months, up 6.2%. However, the increase in traffic does not automatically translate into a corresponding improvement in hotel profitability, as high operating costs and the discounts that accompanied some last-minute bookings affect the financial result.

5.3 million international air arrivals in the first nine months and 308,000 additional visitors – High operating costs, last-minute discounts and the first signals for the 2027 season

This year's season highlights the resilience of Cretan tourism in a difficult international environment, with international air arrivals reaching 5.3 million in the first nine months, up 1.1% year-on-year.

Cretan tourism showed resilience in 2023, with international arrivals of 5.3 million and an increase of 6.2%, but hotels did not see corresponding profits due to high costs and discounts on reservations, according to G. Sfakianakis.

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Business Daily broke the news on Saturday, November 7, 2026.
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