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Craig Revel Horwood reveals the exact moment Christmas begins

Craig Revel Horwood switched on more than 20,000 lights as Fox's Biscuits said 83% of people feel Christmas needs festive decorations.

  • Fox's Biscuits transformed Manchester's Grey Street into a Christmas wonderland in just 24 hours, installing more than 20,000 twinkling lights and festive displays across the cul-de-sac.
  • Scott Perry, a spokesperson for Fox's Biscuits, explained the company wanted to create special moments, citing research showing how much people love festive traditions, community connections, and seasonal treats.
  • Research commissioned by Fox surveyed 2,000 adults and found 83 per cent believe Christmas wouldn't feel the same without festive lights, while 51 per cent have attended a local switch-on event.
  • Strictly Come Dancing judge Craig Revel Horwood made a surprise appearance to switch on the display, saying, "Darling, it's clear Christmas doesn't officially begin until the lights go on."
  • Despite widespread enthusiasm, the nation remains divided on timing; 48 per cent believe Christmas starts too soon, while 28 per cent insist it shouldn't be mentioned before 1st December.
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Craig Revel Horwood reveals the exact moment Christmas begins

Forget the mince pies, Christmas adverts and Mariah Carey – nothing gets people feeling festive quite like seeing the Christmas decorations go up and the lights switched on.

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The Scotsman broke the news in Edinburgh, United Kingdom on Thursday, November 12, 2026.
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