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Craig Revel Horwood reveals the exact moment Christmas begins
Craig Revel Horwood switched on more than 20,000 lights as Fox's Biscuits said 83% of people feel Christmas needs festive decorations.
Fox's Biscuits transformed Manchester's Grey Street into a Christmas wonderland in just 24 hours, installing more than 20,000 twinkling lights and festive displays across the cul-de-sac.
Scott Perry, a spokesperson for Fox's Biscuits, explained the company wanted to create special moments, citing research showing how much people love festive traditions, community connections, and seasonal treats.
Research commissioned by Fox surveyed 2,000 adults and found 83 per cent believe Christmas wouldn't feel the same without festive lights, while 51 per cent have attended a local switch-on event.
Strictly Come Dancing judge Craig Revel Horwood made a surprise appearance to switch on the display, saying, "Darling, it's clear Christmas doesn't officially begin until the lights go on."
Despite widespread enthusiasm, the nation remains divided on timing; 48 per cent believe Christmas starts too soon, while 28 per cent insist it shouldn't be mentioned before 1st December.