Cracker Barrel Redesign Faces Backlash, Causes Political Frenzy
Cracker Barrel's 2025 logo update removes nostalgic imagery to modernize its brand, sparking conservative backlash amid ongoing diversity and inclusion efforts.
- Cracker Barrel unveiled a new logo earlier this week that removes the iconic barrel and man, replacing them with a simpler orange hexagon featuring only the name.
- This logo change is part of a strategic transformation started in May 2024 aimed at revitalizing the brand through visual updates and restaurant remodels.
- The company is remodeling interiors with brighter lighting and a modern farmhouse aesthetic to create a more welcoming atmosphere while maintaining its country hospitality values.
- On Tuesday, CEO Julie Felss Masino stated that the response from both customers and employees has been largely favorable, despite criticism primarily coming from conservative voices online.
- Shares of Cracker Barrel fell roughly 10% following the logo change, reflecting market uncertainty and online debate over the brand’s identity and inclusivity efforts.
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Coverage Details
Total News Sources26
Leaning Left4Leaning Right10Center9Last UpdatedBias Distribution43% Right
Bias Distribution
- 43% of the sources lean Right
43% Right
L 17%
C 39%
R 43%
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