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Cracker Barrel is in a battle for relevancy. One of its solutions is surprising

Summary by KIFI
By Danielle Wiener-Bronner, CNN New York (CNN) — Cracker Barrel CEO Julie Felss Masino recently gave a devastatingly frank assessment of the brand: “We’re just not as relevant as we once were.” Masino, who became CEO in July, laid out the diagnosis — and the remedies — in a May presentation to analysts. And it raises questions for those accustomed to the brand’s biscuits and gravy, wooden tables and chairs, brain puzzler games and front porch ro…

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CNN broke the news in Atlanta, United States on Saturday, June 1, 2024.
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