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COWs, antennas and FIFA: How telecoms are boosting cellular networks during World Cup

Bell said the upgrades will nearly triple cellular capacity at Toronto Stadium and raise peak speeds to 4.3 gigabits per second.

  • Bell tripled cellular capacity at Toronto Stadium for the FIFA World Cup, enabling peak speeds of up to 4.3 gigabits per second to support crowds exceeding 45,000 per match.
  • To manage the network surge, Bell deployed four 12-metre-tall Cells on Wheels at BMO Field to offload traffic from overhead antennas during the tournament.
  • A network test conducted Thursday by radio-frequency engineering specialist Gus Monteiro showed download speeds around 2.5 times faster, while Artificial intelligence tools will monitor performance in real-time during matches.
  • Rogers invested $27-million in portable towers at Toronto and Vancouver sites last month, with Bell and Telus customers benefiting from the shared network infrastructure improvements.
  • Peter Linder, head of thought leadership Americas at Ericsson, noted that stable connectivity is key to fan experience, as attendees want to share live photos and videos on social media during matches.
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The Toronto StarThe Toronto Star
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COWs, antennas and FIFA: How telecoms are boosting cellular networks during World Cup

It's the MVP that herds of fans gathered at the newly branded Toronto Stadium probably won't notice when they take in six FIFA World Cup matches: a 12-metre-tall COW.

·Toronto, Canada
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Winnipeg Free Press broke the news in Winnipeg, Canada on Friday, June 12, 2026.
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