US EditionCowboycore is the biggest summer fashion trend and New Look is all over it
- Dallas-Based 2 The Moon Ventures acquired Western bootmaker Alvies and announced it would continue operating independently under current leadership.
- The acquisition aligns with 2 The Moon's approach of supporting brands that respect heritage and simultaneously advance the sector through direct-to-consumer strategies, storytelling, and community involvement.
- Alvies, founded about a decade ago by Alvie Faulkenbery IV, has fostered a customer-first approach featuring both online experiences and boot parties celebrating Texas culture.
- Brian Castle explained that supporting both Alvies and Rujo Boots reflects the company’s commitment to brands that respect heritage while advancing the industry through innovative approaches.
- This acquisition supports growth in the $269.7 million global cowboy-boot market by combining brand storytelling with strategic resources from 2 The Moon.
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Dallas-Based 2 The Moon Ventures Snaps Up Alvies, an Austin Cowboy-Boot Brand
Dallas Innovates, Every Day: Here's what's new + next in North Texas. With yeehaw style continuing to influence pop culture, from TV’s “Yellowstone” and “Landman” to Beyonce’s “Cowboy Carter,” a North Texas venture capital firm has corralled an Austin-based cowboy-boot brand, adding to its holdings in the space. Dallas-based 2 The Moon Ventures said it acquired Alvies, a trendy Western bootmaker that was founded by Alvie Faulkenbery IV about a d…
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