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Italian Museums Sell Limited Digital Editions of Renaissance Masterpieces

Save the Artistic Heritage and Cinello began offering nine limited digital editions of Italian masterpieces sized and framed to match the museum experience.
Longstanding practice in Italy involves using copies to support collections, and Brera Art Gallery, Milan relies on donations for 30% of its roughly 14 million euro budget, making new revenue precious.
The system uses a patented hardware box that unlocks with Cinello's mainframe, while computer code makes each digital copy unique and Roman numeral identifiers separate limited editions from commercial prints.
Revenue sharing is central to the project's pitch as participating museums sign certificates of authenticity and receive 50% profit share, while Save the Artistic Heritage has contributed €300,000 over two years.
Next year, John Blem, founder and chairman of Cinello, plans a United States nonprofit launch while aiming to mount digital exhibitions from a catalog of some 250 Italian artworks from about 10 Italian museums.

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