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Coupang Files Lawsuits over $462 Million in South Korea Fines over Data Breach

The company says the penalties are disproportionate after regulators cited a breach affecting more than 37 million users and other privacy violations.

  • On Thursday, Coupang Corp. filed two administrative lawsuits with the Seoul Administrative Court challenging 620 billion won in fines imposed by the Personal Information Protection Commission over a massive data breach.
  • The Commission issued a record 624.7 billion won penalty, comprising 423.6 billion won for a breach affecting about 37.5 million users and 201.1 billion won for unauthorized collection of online activity records.
  • Regulators cited inadequate access controls and delayed reporting for the penalty, which under law can reach 3 percent of annual sales; Coupang averaged about 36 trillion won in annual sales over the past three years.
  • Seeking to nullify the fines, the company argues that enforcement actions and calculations are disproportionate, maintaining that it implemented swift protective measures immediately following discovery of the security lapse.
  • Friction between Seoul and Washington emerged following the incident, as U.S. officials and lawmakers raised concerns about whether the Korean unit of U.S.-listed Coupang Inc. faced unfair treatment in the investigation.
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Coupang has initiated legal action to challenge a fine of approximately 620 billion won imposed for large-scale personal information leaks and the unauthorized collection of third-party activity records. According to industry sources on the 9th, Coupang filed a lawsuit against the Personal Information Protection Commission at the Seoul Administrative Court on the 7th seeking the annulment of the fine imposition. The Commission [last]

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Coupang has filed an administrative lawsuit challenging a fine of 624.7 billion won imposed by the Personal Information Protection Commission for the leakage of personal information and the unauthorized collection of member activity records. Coupang has launched a legal response by filing for a stay of execution along with a lawsuit to cancel the disposition.

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연합뉴스-Yonhap News Agency broke the news in Seoul, Korea (the Republic of) on Thursday, October 8, 2026.
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