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iPhone Hits Record Q3 Shipment Share as Global Smartphone Market Plunges 20%, per Report

Summary by 9to5Mac
According to Counterpoint Research, Apple saw its share of global smartphone shipments cross 20% for the first time in a third quarter, despite an industry-wide decline. Here are the details. more…

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Counterpoint Research (CR) has just published its report on the global smartphone market for the third quarter of the year (July-September). And the results were poor. Shipments fell by 20% compared to the third quarter of 2025. The only ones that managed to increase their market share were Samsung and Apple.Samsung led with a market share of 23% (compared to 19% in the same quarter last year), while Apple ranked second by a small margin, reachi…

While the global smartphone market shrank by 20%, Apple achieved a market share of over 20% for the first time in the third quarter. Here are the latest industry data and analysis.

The global smartphone market has recorded its worst third quarter in 14 years, suffering from a memory shortage that increases prices and reduces shipping volumes. Faced with the general debacle, the iPhone has a record market share for a third quarter.

Global smartphone shipments fell 20 percent year-on-year in the third quarter of 2026, according to preliminary data from research firm Counterpoint Research. It was the smartphone market's weakest third quarter since 2016 ... Read more

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Apple World Today broke the news on Monday, October 12, 2026.
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