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Treasury Sells Rouge Homme in Return to Redman Family

Summary by Inside FMCG
Treasury Wine Estates has sold the Rouge Homme brand back to the Redman Wines business, reuniting the label to the hands of the family that created it. Established in 1952, Rouge Homme built a following in Autralia and overseas for its Coonawarra wines, including its Cabernet Sauvignon and Shiraz blend and clarets. The winery, brand and vineyard holdings were acquired by Lindeman’s in 1965, before eventually becoming part of Treasury Wine Estate…
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The Shout broke the news on Thursday, May 21, 2026.
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