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Consumers projected to spend $27.5 billion on Valentine's Day

  • Consumers are projected to spend a record $27.5 billion on Valentine's Day this year, according to the National Retail Federation and Prosper Insights & Analytics.
  • Over half of Americans plan to celebrate Valentine's Day and will spend an average of $188.81 per person.
  • Spending between significant others is expected to reach $14.6 billion, with family spending projected at $4.3 billion.
  • Candy is the most popular gift, while jewelry, a night out, and clothing will contribute to $15.1 billion in overall gift spending.
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WCVB broke the news in Boston, United States on Thursday, February 13, 2025.
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