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Consumer attitudes fuel Salapan Coffee sales more than price
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Consumer attitudes fuel Salapan Coffee sales more than price
A new study from Indonesia’s Universitas Muhammadiyah Purwokerto suggests that consumer attitudes, not just price or convenience, are the strongest driver of sales at Salapan Coffee, a specialty café chain in Purwokerto. The research, published in the *Indonesian Interdisciplinary Journal of Sharia Economics*, surveyed 130 local customers and found that how people *feel* about the brand—whether… Source
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