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Constant Contact Acquires GURU Conference and Education Assets to Power the Next Era of Small Business Marketing
Constant Contact integrates GURU assets including the largest virtual email marketing event and certification program to support small businesses and marketers globally.
- Constant Contact announced it acquired select education and event assets from GURU Media Hub in Waltham, Mass., linking the deal to its focus on marketing education and community development.
- Constant Contact plans to pair its email, social and events tools with GURU's actionable marketing guidance to boost results for users, the company said.
- Among the acquired assets are GURU Conference, SubjectLine.com and the Certified GURU program, with GURU Conference billed as the world's largest virtual email marketing event.
- Jay Schwedelson will become a Constant Contact Brand Ambassador and continue leading GURU Conference while collaborating on content and education initiatives.
- The integration aims to extend reach and serve marketers by supporting small businesses and nonprofits with real-world insights and data-driven strategies within Constant Contact's ecosystem.
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Coverage Details
Total News Sources30
Leaning Left3Leaning Right2Center11Last UpdatedBias Distribution69% Center
Bias Distribution
- 69% of the sources are Center
69% Center
L 19%
C 69%
12%
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