Connor Bedard’s career is taking off, and the NHL’s marketing machine is sputtering

Connor Bedard’s career is taking off, and the NHL’s marketing machine is sputtering

There is a youth wave in hockey, but the league can’t find a way to advertise it

Connor Bedard's Rising Star: Hitting New Heights in NHL Performance

Connor Bedard is rapidly establishing himself among the NHL's elite players, showcasing extraordinary skill and performance for the Chicago Blackhawks. In a remarkable stretch, Bedard scored three goals and six assists over four games, bringing his season total to 25 points, ranking him second in the league. This surge comes after critics questioned his development, following two solid but unspectacular seasons. As the Blackhawks aim for playoff…

NHL Memes Are Torching the League Like Celebrini and Bedard

We've entered a new era. A time defined by dazzling skill and relentless speed. The vibe shift is real, and the NHL memes? They just went five-hole.