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Commentary: How did Taylor Swift get so popular? She never goes out of style

Summary by Ground News
Taylor Swift has been the focus of professional and academic work. Her career can be studied from multiple perspectives, including marketing, fandom, business and songwriting. She has been instrumental in changing the business game for musicians, advocating for better deals for artists. Her Eras Tour is set to be the highest grossing of all time.

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Channel News AsiaChannel News Asia
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Commentary: How did Taylor Swift get so popular? She never goes out of style

Fans have grown up with Taylor Swift over the past two decades, with some even starting to bring their children along to her concerts, says an RMIT University researcher.

·Singapore
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Channel News Asia broke the news in Singapore on Saturday, September 23, 2023.
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