COLUMN: The future is not a collage of the past
Arendt says the posters look familiar and unnatural because AI tools recycle mid-20th-century styles instead of creating contemporary designs.
- John Arendt, editor of the Summerland Review, criticizes AI-generated posters for relying heavily on recycled design trends from past decades. Arendt argues these works lack the spirit of historical advertisements.
- Since generative AI-generated tools became popular in the early 2020s, users can quickly produce posters by entering simple prompts; the accessibility has created a recognizable visual sameness across promotional materials.
- AI-Generated designs frequently recycle aesthetics including Art Deco elements, Second World War recruiting typefaces, 1950s script styles, and hippie-era lettering, appearing as a collage of the past 100 years.
- But these AI-generated works lack originality and restraint compared to historical advertisements, which were bold yet showed careful restraint. Contemporary designs would offer a necessary alternative to recycled imagery.
- Judging by current trends, the need for skilled graphic designers remains critical for those wanting their messages to stand out. Human creativity provides the originality AI-generated tools currently lack.
3 Articles
3 Articles
COLUMN: The future is not a collage of the past - The Similkameen Spotlight
The event poster was striking, eye-catching — and it looked like just another example of art created using generative artificial intelligence technology. It featured large, bold lettering, in white, yellow and red, set against a dark background. Lower on the page, more details were shown, with a lot of text and prominent bullet points. This poster was to promote a concert, but within the past couple of weeks, I have seen plenty of other similar …
Penticton Western News
Sicamous Eagle Valley NewsCOLUMN: The future is not a collage of the past
The event poster was striking, eye-catching — and it looked like just another example of art created using generative artificial intelligence technology. It featured large, bold lettering, in white, yellow and red, set against a dark background. Lower on the page, more details were shown, with a lot of text and prominent bullet points. This poster was to promote a concert, but within the past couple of weeks, I have seen plenty of other similar …
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