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Paul Sullivan: A Spark Is Kindled at SoxFest, and White Sox Players Agree It’s Time to Believe
At SoxFest Live, White Sox officials and players highlighted offseason acquisitions and promotional plans to boost fan engagement and avoid a fourth consecutive 100-loss season.
- On Friday, Jan. 30, 2026, SoxFest Live opened at the Ramova Theatre in Bridgeport, a much smaller venue where GM Chris Getz and Venable answered fan questions in a corporate-style presentation.
- Management says the White Sox are aiming for a 'meaningful step forward' after an American League-worst 102-loss season, with marketing expected to follow on-field success.
- Among the fan takeaways, the event was reserved for season-ticket holders with free beer, featured only newly signed starter Anthony Kay, and announced Los White Sox poncho night, Irish Quarter Zip Day, and an A.J. Pierzynski–Bobby Jenks bobblehead.
- Sox fans at the event said better days are ahead, while Shane Smith expressed excitement and Davis Martin downplayed marketing over wins.
- With spring training starting Feb. 10, 2026, the club faces attendance hurdles after drawing 1.4 million fans last year, with opportunities for Colson Montgomery and Munetaka Murakami.
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Helena Independent Record+16 Reposted by 16 other sources
Paul Sullivan: A spark is kindled at SoxFest, and White Sox players agree it’s time to believe
CHICAGO — After newly signed free agent slugger Albert Belle was introduced during the 1997 SoxFest ceremonies at the downtown Hyatt Regency, then-Chicago White Sox general manager Ron Schueler was asked how he convinced Chairman Jerry Reinsdorf to shell out…
·Helena, United States
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Coverage Details
Total News Sources18
Leaning Left1Leaning Right0Center17Last UpdatedBias Distribution94% Center
Bias Distribution
- 94% of the sources are Center
94% Center
C 94%
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