Columbus Crew, Lower.com End Naming Rights Component of Partnership

Columbus Crew, Lower.com end naming rights component of partnership

Both parties agreed to not extend the naming rights component

Columbus Crew, Lower.com agree to not renew stadium naming rights

The Crew announced on Monday that the conclusion of the stadium’s initial naming rights term with Lower.com has come to an end.

Lower.com Field, Home Of The Columbus Crew, Is Getting A New Name

If you’ve ever tried explaining to an out-of-towner that Columbus plays its MLS matches at a stadium called Lower dot com Field, you’ve probably felt that tiny sting of secondhand embarrassment. No shade to the company itself (local! supportive! not evil!) but as far as stadium names go… yeah, it’s been giving “my WiFi network name accidentally became the venue.” But rejoice, Crew fans: a new era is coming. The team announced that Lower.com will…

Columbus Crew Stadium Gets New Name for 2026 Season

Source: Jason Mowry / Getty Lower.com Field is gearing up for a New Year change. The Crew announced Monday that their stadium will carry a new name when the 2026 MLS season kicks off. RELATED: Columbus Crew’s Wilfried Nancy Named MLS Coach of the Year The mortgage company Lower.com, headquartered in Columbus, signed on as the inaugural naming partner when the 20,000-seat venue opened in the Arena District in 2021. The stadium marked the team’s m…