US EditionFernando Lovo Takes over Colorado's Athletic Department with the Challenge of Aligning His Vision with Coach Prime
Fernando Lovo takes over as CU Boulder athletics director with a $27 million deficit, aiming to boost fundraising and maintain student-athlete support systems.
- On Monday, January 5, 2026, the University of Colorado introduced Fernando Lovo as its new athletics director at the Dal Ward Athletic Center, approved by the Board of Regents and succeeding Rick George.
- Multiple outlets report the University of Colorado Boulder faces a roughly $27 million deficit for the fiscal period ending June 30, mostly from a $20.5 million revenue-sharing bill.
- Lovo signed a five-year deal paying $1.2 million per year with a $200,000 bonus for raising $25 million by June 30 and a $50,000 attendance bonus.
- Lovo says he'll pursue fundraising and creative revenue to avoid cuts while prioritizing student-athletes and maintaining nutrition and mental-health programs.
- Donors warn many are tapped out, complicating fundraising, while Lovo plans to leverage Deion Sanders' national profile, as `With Coach Prime's national notoriety and who he is as a person, first and foremost...`, Lovo said at his introductory news conference Monday.
13 Articles
13 Articles
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Ex-UNM AD Lovo aims to make Colorado global brand with Deion Sanders helping lead way
Fernando Lovo, the new athletic director at Colorado, emphasized the importance of Deion Sanders in boosting the school's profile. Lovo arrives in Boulder after one season at New Mexico, where he hired the football and basketball coaches.
Keeler: New CU Buffs AD Fernando Lovo said right things Monday. But Buffs donors fear NCAA football’s going wrong direction.
Colorado Buffaloes alums love the hire of Fernando Lovo, CU's 37-year-old replacement for retiring athletic director Rick George. But man, oh man, do some hate the game. And what it's become.
Associated Press News
New Colorado AD Fernando Lovo aims to make Buffs global brand with Deion Sanders helping lead way
Fernando Lovo, the new athletic director at at Colorado, emphasized the importance of Deion Sanders in boosting the school's profile.
Fernando Lovo plans to maintain focus on CU Buffs’ student-athletes
Part of Rick George’s legacy as the 13-year leader of the Colorado athletic department will almost assuredly include his efforts to improve the totality of the student-athlete experience. It’s a legacy Fernando Lovo intends to uphold. Lovo was officially introduced as the seventh full-time athletic director in CU history on Monday, leading his first press conference in Boulder alongside Chancellor Justin Schwartz. Lovo arrives following a one-ye…
Fernando Lovo takes over Colorado's athletic department with the challenge of aligning his vision with Coach Prime
Deion Sanders has a new partner in Boulder. His new boss, the young Fernando Lovo, will officially join the University of Colorado starting this Monday, January 5, 2026, to strengt
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